JLR to Invest £100m in Castle Bromwich Site
Following the huge customer demand for Jaguar’s F-PACE and XE, Jaguar Land Rover (JLR) has revealed that the mid-sized premium sport sedan, the Jaguar XE, is to be built at Castle Bromwich - marking the return of all Jaguar sports and saloon car manufacturing to the Birmingham plant.
The XE will gradually transfer from its current home at Solihull, demonstrating the inherent flexibility of Jaguar Land Rover’s West Midlands manufacturing operations - the result of more than £1bn of infrastructure investment at Solihull and Castle Bromwich. This investment in new press lines, body shops and final assembly halls will support production of the three Jaguar models built on the company’s technically advanced aluminium architecture.
Wolfgang Stadler, Jaguar Land Rover’s Executive Director of Manufacturing, said: “The significant investment to create two centres of excellence in aluminium vehicle manufacturing, utilising shared technologies, was deliberate. It gives us the flexibility to quickly respond to consumer demand for our growing range of products.”
The arrival of XE at Castle Bromwich continues the renaissance of the plant, which was slated for closure in 2008. The £100m investment to welcome the latest model takes the total invested in the site to more than £500m over the last two years, supporting continuous improvement in the production of XF, F-TYPE and XJ, also built at the plant.
In August, Jaguar sales stood at 85,726 for the year, an increase of 72% on 2015. This strong performance is driven primarily by F-PACE, the fastest selling Jaguar of all time, and the XE, which made its US market debut in the summer.
JLR's Solihull plant will continue to operate three shifts, 24 hours a day, to keep up with global demand for the Jaguar F-PACE and Range Rover Sport which are built on the same production line.