Machine sales and new partners for XYZ at EMO 2017

XYZ Machine Tools’ attendance at the EMO show has proved to be successful and the company is already planning for its return in 2019. The stated aim of attending EMO for XYZ was to increase its distribution and with some extensive dialogue taking place on the stand additional partners look likely within mainland Europe and Africa. However, Howard Bamforth, XYZ’s Export Sales Director does confirm the finalising of two distribution deals, one with PBS Machine Tools in South Africa and the second with CNC Island, based in Iceland. “We have had limited sales to both South Africa and Iceland before, but with these two distributors coming on board it is exciting times for both these sales territories,” says Howard Bamforth. “In fact, we are already seeing the positive effects with two machines on their way to Iceland, which will be supported in the coming weeks with a visit by one of our applications engineers once they are installed at the customer.” 

XYZ Machine Tools also saw some direct sales activity at EMO with orders being received for a range of machines from customers in Germany and Bulgaria during the week long exhibition. “The European market is one that has terrific potential for XYZ and its range of machines. Sales within mainland Europe have increased by 12 per cent in the past 12 months and there is no reason, given the reception we had at EMO that this positive trend cannot continue. We have the advantage of the ProtoTRAK control system, which continues to lead the way in helping customers make that step into CNC, and there was also considerable interest in our recently introduced series of linear rail machining centres. The innovative XYZ 2-OP portable vertical machining centre also proved a hit with visitors to the stand. In addition, we have invested in additional resources and support for our European distributors at our headquarters in Devon. The results of this are already bearing fruit with greater efficiency dealing with inquiries, resulting in additional sales.”