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XYZ plans to double European mainland machine tool sales

XYZ plans to double European mainland machine tool sales

Added to MTDCNC by XYZ Machine Tools on 13 May 2013

Plans to double the level of machine tool sales into mainland Europe to 20 per cent of UK turnover have been set in motion by XYZ Machine Tools.

Key in the strategic move by Managing Director Nigel Atherton is the appointment of Andrew Kilshaw as Export Sales Manager who brings extensive European sales and management experience backed with a toolmaking and automotive industry manufacturing as well as plant and equipment buying background.  His brief is to adapt the well-proven, UK developed sales strategy around showroom and demonstration centres, marketing promotion and branding which is to be tailored to individual country requirements.  These factors will be combined with the formula of a winning machine build specification and competitive price backed by a strong customer technical, training and service support operation.

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