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Mills CNC see machine tool sales grow 12.1% in 2012

Mills CNC see machine tool sales grow 12.1% in 2012

Added to MTDCNC by Mills CNC Ltd on 17 January 2013

Mills CNC, the exclusive distributor of Doosan machine tools in the UK and Ireland, has reported exceptional sales results for 2012. 

The Leamington-based company, widely recognised as being the UKs fastest-growing machine tool supplier, has revealed that machine tool sales grew 12.1% in the 12 month period (January 2012 to December 2012), and that combined sales of its machine tools and non-machine tools operations topped £51M for the first time in its history.

Furthermore, owing to strong orders experienced in the last two quarters of 2012, Mills is going forward into 2013 with its largest and strongest looking forward order book ever.

Managing Director, Nick Frampton describes the company’s 2012 performance as being 'brilliant and a fitting reward for the hard work put in by the whole Mills team', and points out that the results demonstrate that 'the foundations we have put in place through continually investing in service support and machine stocking have consistently enabled us to out-perform the market'

Explaining the trend

He continues 'It’s great to have independent market research and analysis that provides evidence that what we’re doing and how we do things has been well received by the market, and a recent report from Oxford Economics, a leading economic and advisory forecasting consultancy, has revealed that whilst the UK CNC machine tool market grew 18% between 2008 and 2012...Mills CNC’s growth by comparison was 62%!'

Mr Frampton adds:

'And there are a whole host of reasons why this is the case and why customers are choosing Doosan machines backed by Mills'.

The depth and breadth of Mills’ machine tool ranges that comprise everything from small 2-axis lathes right through to large 15” chuck and over lathes and turning centres, and from multi-tasking mill-turn machines through to best-in-class vertical and horizontal machining centres, borers, VTL’s  and 5- axis machines go some way to explaining Mills’ success.

In reality it means that Mills can become (and is) for many customers a single source supplier of machine tools.

But success isn’t guaranteed by the comprehensiveness of the range or by the great reputation Doosan machines have amongst manufacturers and within the Industry at large.

Comments Nick Frampton:

'It’s one thing having a strong machine tool line-up - but it’s quite another ensuring their fast and professional delivery and installation.”

To meet customers’ demands for new Doosan machine tools and to ensure a rapid response to fulfilling customer’ orders, Mills operates an innovative forward order stock programme.

This means that many Doosan machines are held in stock at Mills’ facility in Leamington and, even if they are not, such is Doosan’s prowess as a global leading machine tool manufacturer that non-stocked machines can be manufactured and delivered in double-quick time.

This commitment to fast and easy access is matched by Mills’ commitment to customer service and satisfaction.

Continues Nick Frampton:

'We have continued to invest in and strengthen our service provision in 2012 and we have recruited additional service, application and PDI engineers to meet the needs of our large and growing installed base.'

An overhaul of its Parts operations...the launch of Mills CNC Finance (Mills CNC’s independently-operated machine tool finance operation), and continued investment in the CNC Training Academy (amongst many service-led initiatives), have improved the company’s infrastructure and support facilities and demonstrate the importance Mills places on striving to have the best customer service and support in the business.

A sales structure that delivers

Mills operates 9 x regional sales territories in the UK (including Scotland), and Ireland – each one managed by a separate Business Unit Manager responsible for sales growth within their region and each one operating as the first point of contact for new customers. Importantly they also continue to have an active involvement in post-sales support...something that customers, according Nick Frampton 'appreciate and value'.

It is worthwhile noting that most of Mills’ Business Unit Managers have been with the company for a considerable time and this demonstrates that they really believe in the products they are selling into the market and the services they (and the rest of Mills team) provide.

Comments Nick Frampton:

'I think customers are re-assured by the continuity that Mills provides - and knowing that a Business Manager has represented Mills for a long time builds is part-and-parcel of that.

'Essentially we still believe that people buy off people, and that relationship-building based on mutual trust, integrity and respect is all important.

'The Business Unit Management structure we have put in place coupled with our comprehensive pre-sales engineering capabilities means that our managers can identify and recommend the right product, ensure prompt and professional delivery and installation and provide in-depth and on-going support.

'Job done.'

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