MAPAL – ‘Complete from the Spindle to the Cutting Edge’ at MACH

Regarded as an industry leader in the PCD tooling sector, MACH 2018 was a platform for MAPAL to demonstrate the diversity of its product range and highlight its industry sector expertise. One of the company’s most successful MACH exhibitions to date, the Rugby cutting tool manufacturer was extremely pleased with the broad spectrum of enquiries that came from everything from aerospace, automotive and motorsport OEMs through to the smallest of subcontract businesses.

Reporting on the show, MAPAL National Sales Manager, Mr Eugene Nugent says: “The show was a real eye-opener for stand visitors that came along with the perception that we are only a PCD tooling and fine boring specialist. We had a high level of interest in our 3D printed tool holders, diamond coated solid carbide end mills for CFRP machining, complete standard carbide tooling range and there was also interest in our vending technology and also our E-Mobility line.”

“The E-Mobility line is a demonstration of how MAPAL is taking the lead in the development of tooling for the next generation of electric automotive technology. On the stand, we had an E-Mobility display that showed an electronic engine casing with the respective tooling solutions that included unique drilling, boring and milling solutions as well as bespoke tools built-upon frames for lightweight large boring applications.”

MAPAL has already received a number of orders for standard tooling products such as drills, end mills and reamers and the company is delighted with the enquiries for bespoke solutions. As Mr Nugent continues: “We’ve already sold a lot of standard off-the-shelf products at MACH and our team is actively discussing solutions with new customers and existing users that were drawn to new technology at MACH. At MAPAL, we are particularly focused on application solutions as our product line enables us to target the exact needs of the customer. For example, somebody wanting to produce a 20mm diameter hole could find up to 20 different MAPAL solutions that can be based around precision, surface finish, repeatability, concentricity, productivity, production volume and a host of other factors. This is where MAPAL is different; we can cater to the specific needs of the user.”

The application specific strategy from MAPAL generated considerable success at MACH with visitors approaching MAPAL for technical solutions that had been unresolved by alternate vendors. “We can supply everything from the back-end to the cutting edge and this is a message that shows like MACH is helping us to instil. So many manufacturers primarily look at MAPAL as only a PCD tooling specialist, we are PCD experts, but we also have a solution for virtually any machining task. Another fact that many show visitors didn’t realise is that we manufacture in the UK. With uncertainty surrounding the BREXIT process, more manufacturers are keen to learn that they can get high-end UK manufactured technical solutions with shorter lead-times than overseas solutions.”

If you didn’t make it to the MAPAL stand at MACH 2018, please visit the MAPAL website for more details on the extensive line of standard products that cover everything ‘from the back-end to the cutting edge’. If you have a challenging application that could benefit from a solution delivered by application experts, contact your nearest MAPAL engineer.