So what are we up to at MACH 2020
If you attended MACH 2018, hopefully you will remember the show for three things, the incredible level of technology on show, the coverage of all this technology on the MTD channels and the launch issue of the MTD Magazine. MACH 2020 is fast approaching and once again, we’ll be bringing you all the highlights through all our ground-breaking platforms.
MACH 2020 will take place from 20th to 24th April and the show will mark the two-year anniversary of MTD launching our new MTD magazine. So, if you are exhibiting at the show, please make sure you send all your news, content and insights to the MTD magazine and digital teams – with a huge digital presence, show distribution, an audiobook and of course the UK wide print distribution, the magazine also offers a great advertising and promotional platform.
What was also extremely memorable at MACH 2018 was our ‘MACH Pack’ offering, which will be repeated and enhanced at this year’s show. The four companies that purchased the MTD ‘MACH Pack’s’ were so delighted with the package, the promotion and presence that they all committed immediately to repeating the packages in 2020.
Why? Because more than one of the four companies involved in our daily shows sold machines as a direct result of the MTD presence and promotion before, during and after the show. So, what is the MACH Pack? Well, from the Monday to Thursday at MACH, MTD take residence on the stand of a MACH Pack customer, shooting and streaming live video footage throughout the day to our tens of thousands of followers and viewers. MTDs Lyndsey Vickers will host each day’s activities whilst other team members will be broadcasting the latest innovations via our digital platforms.
The MACH 2020 arena will also be awash with MTD promotional material such as posters, door gels, magazine distribution and a dual-screen at the entrance of the show to promote our activities on each specific day. At every entrance point of the show, the MTD magazine will have pride of place with 20,000 copies being printed. This provides industry with a chance to see exactly what will be on show and it’s a perfect opportunity for exhibitors to provide their MACH information and participate in what will be a huge MACH show for MTD.
MTD.media Managing Director, Paul Jones comments: “MACH is a huge event and a celebration of the technology in UK manufacturing industry; and as always, MTD is committed to promoting the exhibitors, the technology and the innovation behind the technology – and then delivering the insights, news and good news from MACH on all social, online and print platforms – as only MTD can do!”
“As the build-up to the show starts, MTD will be ramping up our MACH activities and we are encouraging ALL show exhibitors maximise the opportunities that MTD can provide in both digital and print formats. The MACH show is a significant investment for exhibitors; and with the biggest, most pro-active and successful digital platform that dwarfs anything else in the industry, participants should be making every effort to engage with MTD in both digital and print formats to maximise their MACH investment. The 2020 repeat business from 2018 MACH Pack recipients, highlights their foresight, the value of the digital investment and how digital media is changing the landscape of industrial marketing. Can you afford to not be involved in MTD?”